ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

• DIGITAL MARKETING

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

In this Method the customer is reaching digital and wants to do all work digitally then companies and businesses also take their product and service on digital platforms. So digital marketing helps companies and campaigns to make attention to customers that can support businesses and companies to reach profitable customers.

 Future of AI in Marketing

As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email direct marketing, display advertising & e-books.

In today, Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online advertising.

As a result of the development of new technologies, Artificial Intelligence plays a major role in the Digital Marketing Environment all over the world. So it is important to identify the participation & applications of Artificial Intelligence in Digital Marketing.

WHAT IS ARTIFICIAL INTELLIGENCE (AI)

Generally, Artificial intelligence (AI) is a broad field of computer science concerned with creating intelligent machines capable of doing activities that generally require human intelligence. The phrase usually refers to the goal of producing systems with human-like thinking skills, such as the ability to reason, discover meaning, generalize, or learn from experience.

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions.

The development of AI is still underway. But the positive impact is visible now. When trained with a vast data set, artificial intelligence (AI) can think, read, and react almost like humans. While AI may technically handle any task, it is primarily recognized for robotics, speech recognition, and image recognition.

AI is unleashing the possibility of hyper-personalization through individualized product recommendations, intelligent content recommendations, and customer assistance suggestions as machine learning develops.

Hundreds of sectors are being transformed by artificial intelligence. Artificial intelligence is constantly evolving; brands do business in industries ranging from finance to technology and retail. Brands have begun to use artificial intelligence to communicate with their customers. It is an experiment to include conversational marketing into their daily lives. It’s transforming the way digital marketers connect brands to their audiences.

But many marketers still do not understand the benefits of AI and machine learning over traditional “non-intelligent” marketing software. But Remember that Investing in new technology is a big commitment and it can be intimidating when it’s underpinned by complex concepts like machine learning algorithms.

BENEFITS OF ARTIFICIAL INTELLIGENCE (AI) IN DIGITAL MARKETING

There are several Quick Takeaways from the AI Systems in the Digital Marketing Industry as listed below;

• Hyper-personalize the customer experience by analyzing their profiles.

• Predict customer behavior and identify and nurture the most valuable leads.

• AI-Powered software can decide what content to create and when to distribute it.

• Speeds up production of certain types and formats of the content.

• process vast quantities of data and make accurate predictions based on patterns that emerge from it.

And also there are some benefits of a dynamic Market place that make the AI systems so popular in the Digital Marketing Industry as listed below

1. Dynamic Pricing
2. Improved Personalization & Recommendations
3. Customer Service Chatbots
4. Search Engine Optimization
5. PPC Ad Optimization
6. Content Creation and Curation at Scale
7. Optimizing the “When” and “Where” of Digital Promotion
8. Automated Marketing Processes
9. Understanding and Predicting Customer Behavior
10. Better Business Intelligence
11. Better User Experience
12. Boost productivity
13. Increase efficiency
14. Increase Return of Investment (ROI)
15. Can get more profound insights
16. Effective marketing