Apple is not just a corporation, it's a brand in itself. Apple watch doesn't tell just the time a normal watch could state, it tell the prosperous time of a person wearing it. Apple in itself a symbol of prestige and quality.
Let's discuss what make Apple, “The Apple”.
▶ Innovation :- back in time when Steve jobs introduced in 2007 first ever capacitve display phone that no longer needed irritating stylus, it marked apple the market mover. Till date in 2017, Apple with full screen display with no finger print giving market a direction to move on. Apple always put a huge sum of cash in research and development just to make sure that Apple products are ahead of time.
▶ Operating system : The way apple has come out of the lauge with its own propriety closed source operating system i.e. IOS and MacOS its phenomenal. Its so responsive, quick and super easy to use. It anyways giving stiff competition to Android and Microsoft alone. Though these operating system don't allow enough mods, but apples OS are super secure.
▶ Oprimisation :- Since Apple products in and out are made just by Apple corporation only, ensuring a perfect balance in hardware and software. While other phone manufacturers use android and dilute the exclusitivety. No android phone is optimized the way Apple phones are. Google is trying to bridging the gap with its Pixel devices, but it's just too kiddish now to cross the brand value of Apple.
▶ Price :- one might question how high price is adding value to any thing. Simple answer is that it's exception to law of demand. Diamond is bought more when it is rocking price high. Same goes with Apple. People see it as a sign of prestige. Royal segment of society prefer buying the most expensive apple products just to stand out from crowd.
▶ Durability :- Though apple products are costlier but it explain every panny of its price in words of Durability. Almost every apple product goes though a lot of Durability test just to ensure that user get the product that he could appreciate of.
▶ Sale service :- That's one of the main reason that other manufacturers are not even half near as apple is. Apple proved itself best in class of providing after sale services. Its service centers are easy to reach and provide satisfactory responses from the team.
Thats all were possible reasons why apple standout from the league. Hope you enjoyed reading this.
